"It’s fun, it’s free, and it presents the data trapped in Outlook in new and thoughtful ways. Spend a little time with it, and you can start to see trends in your own business life, and opportunities for improvement."

Dave Johnson, BNET.com — "New Tool From Xerox Analyzes Outlook, Helps Improve Your Productivity"

"Many of you spend hours using Microsoft Outlook to manage your life — emails, appointments, tasks, customer contacts and so much more. Have you ever wished you could have someone help you better manage your day and really see where your day goes? Xerox has a neat tool you should try out."

Ramon Ray, smallbiztechnology.com — "Microsoft Outlook Can Tell A Lot About You: Neat Tool To Show You How You Spend Your Time & More"

"I'm not sure if I should laugh or cry. Business of Your Brain is a witty application that detects (through my calendar and email) the many distractions that hinder me to focus on 'real business' throughout my day, week, or month. Proven by laughter and gasps, it has gone viral at The Wall Street Journal."

Danyele Jaber, Multi-Media Director, The Wall Street Journal

"There are a number of productivity tools out there, from applications that turn off your Internet to task lists meant to keep you on task. One of the more interesting apps I saw was one from Xerox. It's called Business of Your Brain. The app is designed to analyze your email activity, using your Outlook email, and determine what sorts of activities are holding you back. It looks for buzzwords, key phrases about what you are doing later, and other indicators that you are spending your time unproductively."

Miranda Marquit, AllBusiness.com — "Could Your Email Activity Hold the Key to Better Productivity?"

"Overall, I would say this is a very neat and innovative product that provides useful information, and people will appreciate this new Xerox application!"

Gary Bragar, HR Outsourcing Director, NelsonHall

"I laughed out loud at my 'Meeting Buddy,' who turns out to be the office administrator, which makes sense because she schedules many of the company meetings though she does not attend them."

Jim Hamilton, Group Director, InfoTrends

"I find managing the barrage of "inbound" — email and meetings — is one of the most challenging aspects of running a business in our 24/7 information age. Business of Your Brain is not only a fun and enlightening way to understand what underlies that challenge, but it's revealed things that have changed my habits and approach to communication — I've freed my mind to focus on more proactive elements of my work. It's actually the best time-management exercise I've done since I read and deployed some of David Allen's "Getting Things Done."

Jay Lauf, Vice President and Publisher, The Atlantic